Forja

Part of the core team behind Forja, SNRT's video-on-demand platform — from logo and back-office to responsive UI, dark mode, marketing visuals, and app store assets. A full product lifecycle from concept to launch.

problem

SNRT needed a fully homegrown VOD platform to serve Moroccan audiences — a competitive, modern streaming experience built from scratch. The challenge was designing a complete digital product covering every touchpoint: brand identity, back-office tools, user interface, marketing, and store presence.

solution

As part of the core design team, I contributed across the entire product lifecycle — from the first logo concepts and back-office interfaces to responsive UI, dark mode, usability testing, design system, marketing visuals, and App Store & Google Play assets.

Forja wasn't just a project — it was a full product built from the ground up inside SNRT.

I joined the team from the very beginning, contributing to every major design milestone: logo creation, back-office interface design, first wireframes and mockups, responsive layouts across all devices, dark mode implementation, usability and responsive testing, the Daba design system, marketing and promotional visuals, and app store assets.

From the first sketches to the live platform — Forja was a full end-to-end product design experience.

Built by a team. Designed with purpose.