projects
I help startups and series A—D teams to establish a strong connection between their product and customers
.clients
Full UX/UI redesign of Arreda, Crédit du Maroc's Islamic banking app. Redesigned mobile & desktop experience from scratch — fixing critical usability issues that were frustrating users. Now live with significantly better reviews.
Full UX/UI redesign of SNRTNews, Morocco's national news platform. Based on a real data audit using Microsoft Clarity — dead zones, ignored buttons, broken flows. Redesigned desktop, mobile & tablet with dark/light mode and Arabic version.
Part of the core team behind Forja, SNRT's video-on-demand platform — from logo and back-office to responsive UI, dark mode, marketing visuals, and app store assets. A full product lifecycle from concept to launch.
Sponsoring campaign for CNSS, broadcast on Al Oula during Ramadan. A motion design project blending health messaging with warm, festive storytelling.
Short-form video series for Mouja, SNRT's cultural platform — making art history accessible through motion design. 10 facts, 1 quote, one legendary artist per episode.
